The Pinto Case
In the class of April 28 we reviewed about the theme of the case of Pinto that was a car in the early of 70’s which was developed by the Ford Company and his director was at that time Lee Iacocca who thought in produce a small car which could competitive with the Japan cars.
The result was a car which had two serious problems of manufacturing.
First the gas tank was located in the back part of the car and when a accident occurred the car fired, second the car change like an accordion when it occurred and the doors couldn't open so the passengers got burned and died
The Ford company known these problems in the manufacturing but Iacocca decided that it was to late to redesigned and bring it to sale for about 8 years and prefer paid all the demands and compensations to make the changes in the car. He thought that it was more cheaper the first than the second
In the class of April 28 we reviewed about the theme of the case of Pinto that was a car in the early of 70’s which was developed by the Ford Company and his director was at that time Lee Iacocca who thought in produce a small car which could competitive with the Japan cars.
The result was a car which had two serious problems of manufacturing.
First the gas tank was located in the back part of the car and when a accident occurred the car fired, second the car change like an accordion when it occurred and the doors couldn't open so the passengers got burned and died
The Ford company known these problems in the manufacturing but Iacocca decided that it was to late to redesigned and bring it to sale for about 8 years and prefer paid all the demands and compensations to make the changes in the car. He thought that it was more cheaper the first than the second
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